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Asking Questions the Sandler Way

"Good Question—Why Do You Ask?"

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Discover the right solution as efficiently and as effectively as possible.

Antonio Garrido's breakthrough book for salespeople, Asking Questions the Sandler Way, shows how to get both buyer and seller to the right solution, faster, more efficiently, and with less stress — by asking the right questions, in the right way, at the right time, for the right reason.

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The definitive resource for effective prospecting communications

  • Why productive selling communications begin when you start asking good questions.
  • How to introduce questions at the right time, for the right reason, to keep prospects and customers engaged.
  • How you can use questions to control conversations and move the sales cycle in a positive, definitive direction.
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[AUTHOR] Antonio Garrido

Antonio Garrido plays an important role in Sandler’s worldwide organization, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, he informs, entertains, and motivates leadership and rank-and-file sales teams to achieve at their full potential.